Farmers’ markets are critically important community food
resources, as well as valued neighborhood amenities that provide a
weekly source of fresh produce, community engagement, and a
connection to the food system.
INCREASING FOOD ASSISTANCE AT MARKETS
By accepting food assistance and matching the value of CalFresh dollars through incentive programs, Los Angeles farmers’ markets serve as an affordable source of fresh food for many families, often in neighborhoods with few healthy food options. UEPI has worked with farmers’ markets for over 10 years to expand their reach to low-income customers and improve food assistance acceptance.
mARKET YOUR MARKET
What is Market Your Market?
This initiative supports farmers’ market operators and managers with marketing, technical assistance, and peer-to-peer network building to help markets throughout Los Angeles meet the needs of food assistance customers and grow their operations and the communities they serve. After a three year pilot in Northeast LA, our farmers’ market program
now works to support market managers throughout LA County with
marketing, innovations and collective network building so that
markets can work together to create a strong and resilient localized
food system that nourishes Los Angeles communities.
ready to Dig in?
Check out our Resource Library for resources, guides, and reports on these programs and our work in farmers' markets.